Being in the restaurant industry can be a very rewarding yet daunting experience. You need to consider what your customer base enjoys, who your competitors are, and what you as an owner are confident doing with the business. Here are three general items to have on a restaurant menu.
All restaurants should have staples such as water, soft drinks and iced tea. Your location and customer base will drive whether or not you have alcoholic beverages and what alcoholic beverages to serve. If your restaurant is in a region of the country with many wineries, it would be wise to have some local wines on the menu. If you are located in a college town, consider having some beers on draft including less expensive brands. Keep in mind that serving mixed drinks will require the business to obtain a liquor license Dallas TX, but it may be worth it in terms of customer ratings and profit margin.
Appetizers are good to have on the menu because they prepare the customer to order the main dish. Appetizers also benefit the restaurant in that they allow chefs to experiment with different items without the commitment of changing the main menu. When customers order an appetizer along with an entree, they tend to stay longer and spend more on drinks. If alcoholic beverages are a large part of your profit margin, consider offering free appetizers such as chips and salsa.
Every restaurant should feature their best dishes on the main lunch or dinner menu. Popular menu items should be offered year-round, but having some seasonal or limited-edition menu items can increase customer excitement and drive business to the restaurant. Sourcing seasonal ingredients from local farms is a good option and can provide fresher and less expensive food.
Keep these three basics in mind when operating a restaurant.